Written by: Lynette Zeches, CSU PRSSA Secretary on 9/14/2017
Last Thursday, I was given the honor of representing the CSU PRSSA chapter at this year’s PRSA Colorado Chapter Summit. This Summit is designed for professional development and networking, and featured a pretty impressive keynote speaker lineup.
Renee Robinson, the president of the PRSA Colorado Chapter, lead the Summit and introduced each different segment to the 50 or so members in attendance.
In the morning, we had breakfast and time to network. I picked up my badge from the check-in desk, and proceeded to find a table with some MSU Denver students who have the goal of starting their own PRSSA chapter for their university. Shortly after sitting down, I ran into Allyson Berry, our former president, and was able to introduce the MSU students to her, as she can help them with their goal! By chance, I sat one table over from Natalie Stevens of Greeley Unexpected, whom I did my PRSA shadow day with back in April of this year. Closer to lunchtime, I ran into Amy Sperber of Charles Schwab, who I met through PRSSA at a meeting she came to back in the spring semester. It was really nice to see some familiar faces and doing so really solidified the benefit of being a part of PRSSA. I also felt very humbled to be able to connect some aspiring PRSSA members with Allyson.
After lunch, Matt West of the Golin agency gave a very insightful talk about storytelling, and how, as PR professionals, the stories we tell should have a personal twist. I had also heard this proverb during my internship at Radman Communications this summer, so hearing it again was very insightful and proved to be applicable to the field. After the lunchtime keynote, we split up into three breakout sessions, where we got to choose different keynote speakers to listen to. I decided to meet up with Nicole Yost, our student chapter’s professional advisor and a CSU alum, to sit in on these breakout session speakers with her. We went to David Avrin of Visibility International’s talk on competitive advantages in the PR field, Jane Dvorak of JKD’s talk on starting your own PR Company, and Brett Edgerly of JEMSU Digital Marketing’s talk on SEO, or search engine optimization, in PR.
The Summit closed with a presentation from Jeremy Story, of Ground Floor Media, covering some PR fails in the media as of recent. It was an insightful, yet light and comical end to the Summit, and left everyone with a chuckle.
I’m so glad that I got this opportunity and would like to thank Nicole Yost, Fyn PR, for sponsoring me at this event. I won’t soon forget the relationships I built and lessons I learned.
CSU PRSSA Secretary
Senior - Journalism & Media Communications
Foci in Public Relations and German