Owner of Fyn PR talks strategic planning and influencer relations

Written by Courtney Thomas - Social Media/PR Director

Nicole Yost of Fyn PR met with our chapter of PRSSA earlier this evening. She discussed her company, how she became the public relations guru she is today, and the importance of local influencers.

Yost, a CSU alumna, began her journey in agency work, which eventually led to her starting her own company in Loveland. Now, four full-time employees strong (with some freelancers as well), Fyn PR focuses their efforts on tourism and hospitality companies. Located right in the heart of Loveland, no pun intended, Yost and her team play a significant role in the tourism and event planning for the city.

During her discussion with us, Yost touched on influencer relations, mentioning that the local influencers, such as members of the rotary organization, American Legion members, prominent business owners, or any other local heroes. These people service as local influencers and can create traffic at an event, websites, or social media posts.

Yost emphasized the importance of gaining experiences through internships, as well as job placement and how being happy and comfortable where you work is important. According to her, sometimes it is better to start working in agency life, as it gives you the most possible experience to prepare you for many types of jobs. 

Nicole Yost is a great public relations specialist and a great resource for our chapter. We loved having her come talk our chapter and help us prepare for our futures!