FORT COLLINS, COLO. OCT 28, 2018. The Colorado State Public Relations Student Society of America (PRSSA) met with New Belgium’s PR team to get an inside look of the brewery, drink good craft beer, and network, of course.
New Belgium’s PR Director Jesse Claeys gave PRSSA members an exclusive tour of the brewery, tap and fermentation rooms, and communications team.
Not only did members get to see New Belgium Brewery at work, but they also got to network with Claeys about what it takes to have successful PR in the craft beer industry as well as tips on moving forward with a degree related to public relations.
“You first need to decide if you want to stick with one company or do PR at an agency,” Claey’s said, when asked to give advice on moving from college into the professional world. He also highlighted specific points such as understanding brand awareness, image, and maintaining a relationship with colleagues in the field.
Not only did PRSSA members benefit from this event through networking with a highly successful professional in the field, but they sampled some of New Belgium’s limited release beers such as the Single Foeder Oscar, which is a sour ale that will never be replicated.
“It is important to attend these events because it’s a way to make connections and get your foot in the door. I went on the tour last year and Jesse Claeys remembered me from last time. It’s all about who you know in this business,” said Courtney Thomas, the PR chair for PRSSA.
Founded in 1975, the Colorado State University PRSSA Chapter is a student run organization that aims to connect students interested in public relations with professionals in the field. It strives to foster students understanding of modern theories and create networking opportunities.